“We could not have been more delighted with Lynne’s presentation. She Truly understands the bridal industry, connects instantly with her audience, and generously shares her insights in a most effective format. Amazing morning!”
Sally Lorensen Conant, Ph.D.
Executive Director
Association of Wedding Gown Specialists
“Our special events team took the ASEP Hospitality Training Program, and the on-line course is an amazing resource to brush up on details of planning and executing fabulous events and keeping attention to detail at the highest level. Beyond helping us to better serve our clients, it also provided tips on how we might improve ourselves as a venue.”
Jill Remy, Tonya Sayle, Meghan Incorvaia
Firestone Family Estates, Special Events
Los Olivos, CA
“Lynne’s passion for Private Events and her extensive knowledge of the hospitality industry is legendary. She has been instrumental in helping our catering staffs determine the needs of the local and national private event markets. Her ability to motivate sales people has resulted in new catering revenues and her creative and instructive presentations are informative and enlightening. Lynne is a natural leader of sales people and her ideas, abilities and knowledge of trends makes her indispensable.”
Penny Leonard
Sr. Vice President, Membership and Sales
“The ASEP Hospitality Training Program is great and gave me many excellent ideas that I can put to use immediately. I think it would be of great value to any Director of Catering, catering manager and sales staff to help them learn more about increasing their wedding business.”
Martha Block
Sr. Catering Director
Hyatt Regency Long Beach, CA
“We asked ASEP to create a custom Destination Wedding Training program for us to energize our wedding and sales staff as we introduced some new Destination Wedding Packages. Lynne LaFond DeLuca worked closely with us, designed a program that helped both our sales and operations people understand how to work with today’s brides, increase their sales and work as a team. Not only did the trainings work, everyone loved them! Thank you, Lynne and ASEP!”
Susanna Mander
Director of Brand Management, Paradisus Resorts
Sol Melia Hotels and Resorts, The Sol Group Corporation
“The ASEP Program is the perfect resource that we need to understand the wedding market, the needs and the expectations of the bride. The training program helped me to understand that my venue is not handling just an event, but someone’s dream, and my job is make that dream come true. I really recommend this program. It doesn’t matter if you are new in the wedding market or you have all the experience, they gave me ideas that I can use right away…”
Rocio Rodriguez
Weddings & Social Events
Aqua Cancún
“This months webinar was great! I always enjoy hearing what you have to say and learning all of your helpful tips. I really feel like each of these webinars come at the perfect time, each somehow have exactly what I am needing to hear and needing help with at the time… so thank you!!!! I look forward to the next one!”
“I wanted to let you know that I love this month’s newsletter! Also I had the pleasure to see you at the NACE conference and of course loved the class! Thanks again!”
Rachel Gill
“The ASEP Wedding Professional Certification Program was very informative and all that has been learned will be passed-on to my fellow co-workers for a very productive wedding season and other seasons to come!”
Julianne McIntosh
Beverly Clark TrainingASEP

Welcome to The Academy of Special Event Professionals,
formerly Beverly Clark Hospitality Training