Lesson 17: Wedding Marketing Plan


  • This lesson teaches you how to take everything that you have learned and put in all down in writing to create an effective and goal-oriented marketing plan that will help you achieve your desired financial outcomes.
  • The four “musts” in every marketing plan: Competitive Analysis; SFSWOT (Successes, Failures, Strengths, Weaknesses, Opportunities, Threats); Short and Long-Term Programming by Market Segment; A communication and follow-up strategy; Implementation; Creating “gap plans”; and tracking results

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Beverly Clark TrainingASEP

Welcome to The Academy of Special Event Professionals,
formerly Beverly Clark Hospitality Training