Lesson 3: Wedding Marketing and Advertising


  • The incredible power of your website and how to keep this updated as a key media piece to stay fresh and appealing to today’s bride
  • Maximizing exposure and “calls to action” at key points on your website; Checklist of specifics to determine how appealing and “wedding friendly” your website is to today’s bride
  • Internet Advertising Strategies; In-bound and out-bound marketing; Word of mouth advertising;
  • Social Media: mediums that maximize exposure; Facebook and Twitter Strategies; Using social media to “engage” dialogue, build relationships and drive traffic to your website
  • The power of the old fashioned press release; How to write one and an actual template to help you create your own press release
  • Planning and hosting your own Bridal Fairs
  • Understanding your sales environment and the ONLY three ways to increase your wedding revenues
    • Increasing the number of weddings you do
    • Increasing the size of the event
    • Increasing the per-event revenue

Pricing & Fees

Individual sign-up… $599.00 per person
3 or more people… Contact us for Special Rates

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Beverly Clark TrainingASEP

Welcome to The Academy of Special Event Professionals,
formerly Beverly Clark Hospitality Training