Lesson 4: Unique Selling Proposition
- Looking at the “competition” in a new light and making it work for you.
- Determining your USP (Unique Selling Proposition) and how to use it to maximize your marketing efforts
- Getting to know the competition and using key differences to add strength to your USP as well as embracing your limitations and making them an actual “saleable” item
- Becoming known as an “expert” in the industry with your brides and grooms – be the best at what you do in your marketplace