Lesson 4: Unique Selling Proposition


  • Looking at the “competition” in a new light and making it work for you.
  • Determining your USP (Unique Selling Proposition) and how to use it to maximize your marketing efforts
  • Getting to know the competition and using key differences to add strength to your USP as well as embracing your limitations and making them an actual “saleable” item
  • Becoming known as an “expert” in the industry with your brides and grooms – be the best at what you do in your marketplace

Pricing & Fees

Individual sign-up… $599.00 per person
3 or more people… Contact us for Special Rates

Click Here to Register Now

Beverly Clark TrainingASEP

Welcome to The Academy of Special Event Professionals,
formerly Beverly Clark Hospitality Training