Lesson 13: Destination Wedding Trends


  • Building on the concept of Weddings not being just one event from previous chapter, this section delves into the Destination Wedding. Over 80% of weddings are “destination” in nature. Learn about how to target this market but also the crucial communications component that goes with it – expectations in professionalism in responses, creating contracts that help set the expectation and prevent crises and designing winning collateral materials.
  • Marketing strategies including Internet advertising and social media campaigns to sharpen and make sure efforts put into Destination Weddings are rewarded.
  • Becoming a Destination Wedding Hot Spot
  • Vendor and referral relationships in destination weddings
  • Upselling and Revenue Increasing Strategies

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Beverly Clark TrainingASEP

Welcome to The Academy of Special Event Professionals,
formerly Beverly Clark Hospitality Training