Building on the concept of Weddings not being just one event from previous chapter, this section delves into the Destination Wedding. Over 80% of weddings are “destination” in nature. Learn about how to target this market but also the crucial communications component that goes with it – expectations in professionalism in responses, creating contracts that help set the expectation and prevent crises and designing winning collateral materials.
Marketing strategies including Internet advertising and social media campaigns to sharpen and make sure efforts put into Destination Weddings are rewarded.
Becoming a Destination Wedding Hot Spot
Vendor and referral relationships in destination weddings