Lesson 1: Bridal Marketing and Communication


  • The current “state of the economy” in the bridal market and where we are headed
  • Understanding today’s bride; how to communicate with her; What’s REALLY important to her, what she expects and why
  • Discussing the budget and getting to the financial “bottom line”
  • Average wedding budget allocation of funds
  • Understanding where food & beverage and venue budgeting fits in
  • “Team support” for selling to the bride; how to maximize everyone on your company team to be a part of “sales” for weddings
  • Where brides are finding online inspiration and resources

Pricing & Fees

Individual sign-up… $599.00 per person
3 or more people… Contact us for Special Rates

Click Here to Register Now

Beverly Clark TrainingASEP

Welcome to The Academy of Special Event Professionals,
formerly Beverly Clark Hospitality Training