Newsletter Archive 2008-2013    
Table of Contents


Beverly Clark Hospitality Training Newsletter - Photo: Alec and T The Academy of Special Event Professionals provides special event and catering professionals with the ongoing tools and resources they need to meet the challenges they face and assist them in finding solutions with not only the wedding market, but all aspects of their business, including corporate markets, social catering, sporting events such as golf and tennis tournaments and charitable events.
 
2013 Archive

April 2013 | Vol 6 Issue 3
Putting the "Expert" into Your Expertise
Go Green!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Do not wait till the iron is hot; but make it hot by striking"
- William B. Sprague

February 2013 | Vol 6 Issue 2
The Best Online Wedding Professional Certification Program is Now Live!
10 Fresh Tips on Selling to Destination Brides
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"The key question to keep asking is,
'Are you spending your time on the right things?' Because time is all you have."
- Randy Pausch

January 2013 | Vol 6 Issue 1
Running with Trends
Kick Starting the New Year with a Fresh Look at Niche Revenue Potential
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Peace is the result of retraining your mind to process life
as it is, rather than as you think it should be."
- Andrew Jackson

2012 Archive

December 2012 | Vol 5 Issue 12
Announcing: The Academy of Special Event Professionals!
2013 Here We Come. . .
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"The chief beauty about time is that you cannot waste it in advance. The next year, the next day, the next hour are lying ready for you, as perfect, as unspoiled, as if you had never wasted or misapplied a single moment in all your life. You can turn over a new leaf every hour if you choose."
- Arnold Bennett

November 2012 | Vol 5 Issue 11
Giving Thanks. . .
Social Media Do's and Don'ts: How to Maximize Your Strategy
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"A good holiday is one spent among people
whose notions of time are vaguer than yours."
- John B. Priestly

October 2012 | Vol 5 Issue 10
Getting "Engaged" for Engagement Season
A New Creative Twist on the Old Marketing Plan
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"As we look ahead into the next century,
leaders will be those who empower others."
- Bill Gates, co-founder of Microsoft

September 2012 | Vol 5 Issue 9
Beverly Clark Hospitality Training is Changing Its Name
Planning for 2013 Wedding Revenue | Top Trends and Tips
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Relativity applies to physics, not ethics."
- Albert Einstein (1879-1955), Physicist and Nobel Laureate

August 2012 | Vol 5 Issue 8
New Sales Thinking - Change the Results!
The Unhappy Customer: Strategies for Diffusing Potential Stress
and Turning It Around
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Growth means change and change involves risk, stepping from
the known to the unknown."
- George Shinn

July 2012 | Vol 5 Issue 6
Preparing for Holiday Business
Qualifying Leads
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Remember not only to say the right thing in the right place, but more difficult still, to leave unsaid the wrong thing at the tempting moment."
- Benjamin Franklin

June 2012 | Vol 5 Issue 5
Barometer Check: It’s Mid-Year - Time for a Sales Goal Check-Up!
The HOTTEST Trends of Summer, 2012!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Two people can see the same thing, disagree, and yet both be right."
- Stephen Covey

May 2012 | Vol 5 Issue 4
The Luxury Bride, De-Mystified!
Top 5 Ways to Prepare for Corporate Workshops & Employee Recognition Events
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
- Steve Jobs

April 2012 | Vol 5 Issue 3
"Green" Trends in the Wedding and Special Event Industry
Special Event Spring Cleaning Time!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"To love what you do and feel that it matters - how could anything be more fun?"
- Katherine Graham

March 2012 | Vol 5 Issue 2
The Secret to Making Sales Calls Work - Webinar Recap!
Marketing to and for Destination Weddings
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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It's what you learn after you know it all that counts.
- John Wooden

February 2012 | Vol 5 Issue 1
How Productive Are You?
Marketing Your Authentic, Genuine Self
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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Excellent service is not what you believe it to be, it's what your
customer perceives it to be. And tells others.
- Jeffrey Gitomer

2011 Archive

December 2011 | Vol 4 Issue 10
Celebrating 2011, Cheering in 2012
Celebrate Your Crumbs
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"It is not the gift, but the thought that counts."
- Henry Van Dyke

November 2011 | Vol 4 Issue 9
What's All the Talk about USPs?
The State of the Special Events Industry
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Approach each customer with the idea of helping them solve
a problem or achieve a goal, not of selling a product or service."

- Brain Tracy

October 2011 | Vol 4 Issue 8
4th Quarter Revenue. . . The Finish Line is in Sight!
The State of the Special Events Industry
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Excellent service is not what you believe it to be, it's what your
customer perceives it to be. And tells others."

- Jeffrey Gitomer

August 2011 | Vol 4 Issue 7
Finding Inspiration Everyday
Looking Forward to 2012
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"A boat doesn't go forward if each one is rowing their own way."
- Swahili Proverb

July 2011 | Vol 4 Issue 6
The Holiday Season is Coming!
Golf Tournaments 101
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Your work is to discover your work and
then with all your heart to give yourself to it."

- Buddha

May/June 2011 | Vol 4 Issue 5
How Big is Your Sales Team?
Attracting Corporate Event Business
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Don't live down to expectations. Go out there and do something remarkable."
- Wendy Wasserstein

April 2011 | Vol 4 Issue 4
1st Quarter. . . Gone?!
The Season of the "Upsell"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Time is what we want most but what we use worst."
- William Penn


March 2011 | Vol 4 Issue 3
1st Quarter. . . Gone?!
The Season of the "Upsell"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"You don't have to be great to get started,
but you have to get started to be great."

- Les Brown

February 2011 | Vol 4 Issue 2
Going From "Amazing" to "P-h-e-n-o-m-e-n-a-l"!
Your Questions . . . Answered!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Every thought is a seed. If you plant crab apples,
don't count on harvesting golden delicious."

- Bill Meyer

January 2011 | Vol 4 Issue 1
Your Questions . . . Answered!
Goals, Rewards and Chasing the Dream
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"A man wrapped up in himself makes a very small bundle."
- Benjamin Franklin

2010 Archive

December 2010 | Vol 3 Issue 11
Closing Thoughts for 2010. . . Revitalize, Renew, Re-energize!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"There exist limitless opportunities in every industry.
Where there is an open mind, there will always be a frontier"

- Charles F. Kettering

November 2010 | Vol 3 Issue 10
2011 is Coming...Get Your Trend On!
Planning for Catering Success in 2011 - Optimize Your Space and Revenue!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Some people regard discipline as a chore.
For me, it is a kind of order that sets me free to fly."

- Julie Andrews

October 2010 | Vol 3 Issue 9
Is Your Influence Working For You?
A Lesson in Teamwork | From Deep in the Chilean Mines
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"You don't have to be great to get started, but you have to get started to be great"
- Les Brown

September 2010 | Vol 3 Issue 8
The Sales We Close, The Sales We Lose
Special Event Creative "Soreness"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"I always wondered why somebody didn't do something about that;
then I realized I was somebody."

- Lily Tomlin

August 2010 | Vol 3 Issue 7
The Education of Educational Opportunities
Maximizing the 2010 Holiday Season - Webinar Q & A
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"The virtue of man ought to be measured,
not by his extraordinary exertions, but by his everyday conduct"

- Rosalynn Carter

June 2010 | Vol 3 Issue 6
The "John Wooden Effect" on Special Events
Working Smarter, Not Harder
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Your work is to discover your work and
then with all your heart to give yourself to it."

- Buddha

May 2010 | Vol 3 Issue 5
The Season of the "Upsell"
The Strategy behind "Strategic Partnerships"
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"It's what you learn after you know it all that counts"
- John Wooden

April 2010 | Vol 3 Issue 4
Webinar Q&A: Attracting the Destination Wedding Market
Social Media, 2010...Is it Right For You?
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"Always bear in mind that your own resolution to succeed
is more important than any other one thing."
- Abraham Lincoln

March 2010 | Vol 3 Issue 3
Webinar Q&A: Attracting the Destination Wedding Market
Social Media, 2010...Is it Right For You?
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course
Private Club Marketing

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"Progress always involves risks.
You can't steal second base and keep your foot on first."
- Frederick Wilcox


February 2010 | Vol 3 Issue 2
Blogs and Websites and Twitter, Oh My!
The ONLY 3 Ways to Increase Your Special Event Revenues
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"I am only one; but still I am one. I cannot do everything, but still I can do something. I will not refuse to do the something I can do"
- Helen Keller


January 2010 | Vol 3 Issue 1
Blogs and Websites and Twitter, Oh My!
The ONLY 3 Ways to Increase Your Special Event Revenues
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"Don't concentrate on making a lot of money, but rather on becoming
the type of person people want to do business with."
- Patricia Fripp

2009 Archive

Decemeber 2009 | Vol 2 Issue 11
Closing Thoughts for 2009...Rejoice, Renew, Refresh!
People in the News!
Certification
Beverly Clark Wedding Professional Online Certification Course

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"I'm in. And I'm in to win."
- Hillary Clinton

November 2009 | Vol 2 Issue 10
Getting "Engaged"...Engagement Season is Here!
People in the News!
Beverly Clark Wedding Professional Online Certification Course

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"To love what you do and feel that it matters - how could anything be more fun?"
- Katherine Graham


October 2009 | Vol 2 Issue 9
1st Quarter, 2010 Marketing Plan Time!
Your Questions...Answered!
People in the News!

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"Imagination: The art of seeing things invisible."
- Jonathan Swift

September 2009 | Vol 2 Issue 8
Trendy Vino
A Peek into the 2010 Wedding Season Trends!
Promotional Products and Services

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"Some men have thousands of reasons why they cannot do what they want to, when all they need is one reason why they can."
- Mary Frances Berry

August 2009 | Vol 2 Issue 7
4th Quarter Revenue...The Final Push for 2009!
Destination Weddings – Are You a "Destination"?
Promotional Products and Services

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"Opportunity often comes disguised in the form of misfortune,
or temporary defeat."
- Napoleon Hill

July 2009 | Vol 2 Issue 6
Qualifying Leads
Your Questions...Answered!
Promotional Products and Services

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"Challenge everything you do. Expand your thinking. Refocus your efforts. Rededicate yourself to your future."
- Patricia Fripp

June 2009 | Vol 2 Issue 5
Closing the Sale - How to Get Every Bride to Say "I Do" to YOU!
"Plant Now" for Fall & Winter Harvest
Promotional Products and Services

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"Simplify, consolidate, and eliminate tasks. Reengineer your work continuously."
- Brian Tracy

May 2009 | Vol 2 Issue 4
Your Questions - Answered!
Special Events Industry Trends – What Does it All Mean To You?
Promotional Products and Services

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"Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved"
- Jeremy Kitson

April 2009 | Vol 2 Issue 3
Webinar News and. . .More Answers to Your Questions!
2nd & 3rd Quarter Marketing Focus!
Promotional Products and Services

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"Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it."
- Lou Holtz

March 2009 | Vol 2 Issue 2
Your Webinar Questions Answered!
Marketing with Relevance to the Current Economic Conditions!
Two Ways to Sharpen Your Skills and Increase Revenues Immediately!

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"Do what you should do, when you should do it, whether you feel like it or not."
- Thomas Huxley

January 2009 | Vol 2 Issue 1
All-new, 2009 Beverly Clark Wedding Professional Certification Course
2009 Wedding Trends and Revenue Opportunities
The Corporate Market Segment - Is It Surviving?

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" Take time to deliberate; but when the time for action arrives,
stop thinking and go in."
- Andrew Jackson

2008 Archive

December 2008 | Vol 1 Issue 11
Happy Holidays!
2009 will be an exciting year for Beverly Clark Hospitality Training!

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"Success without honor is an unseasoned dish; it will satisfy your hunger, but it won't taste good."
- Joe Paterno

November 2008 | Vol 1 Issue 10
Getting "Engaged"... Engagement Season is Here!
Not So "Back to Basics" Sales Tactics
Promotional Products and Services

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"Anything is a quote if you say it. . . or IS it?!"
- Nicolette DeLuca

October 2008 | Vol 1 Issue 9
Industry Survey Results!
2009 1st Quarter Marketing!
Promotional Products and Services

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"Life is not about waiting for the storms to pass...it's about learning how to dance in the rain."
- Unknown

September 2008 | Vol 1 Issue 8
Protecting Your Position in Tough Economic Times
4th Quarter Revenue. . .The Final Push for 2008!
Promotional Products

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"There is always a better way."
- Thomas Edison

August 2008 | Vol 2 Issue 7
Wine Education Uncorked!
Special Event Sales in a Tough Economic Environment
Email's "Reach" and Rules for Building Your Database
Promotional Products and Services

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"There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier"
- Charles F. Kettering

July 2008 | Vol 1 Issue 6
Save the Date!
Price Wars – Making Your Sales Approach NOT About the Price!
Using Internet Prospecting to Drive Your Revenue
Promotional Products and Services

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"Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five
"no's" before you get a "yes."
- Jack Canfield

June 2008 | Vol 1 Issue 5
2008 Wedding Trends and Revenue Opportunities
Maximizing Your Success
Kendall-Jackson Cultivates Sustainable Farming Practices
Promotional Products and Services

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"You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise."
- Patricia Fripp

May 2008 | Vol 1 Issue 4
Marketing from a Team Perspective
Making it Personal
The Season of the "Upsell"
Closing the Sale with the Bride
Corporate Product of the Month!

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"Growth means change and change involves risk, stepping from
the known to the unknown."
- George Shinn

April 2008 | Vol 1 Issue 3
Closing the Sale - How to Get Every Bride to Say "I Do" to YOU!
"Plant Now" for Fall & Winter Harvest
Privacy Protection
Promotional Products and Services

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"There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier"
- Charles F. Kettering

March 2008 | Vol 1 Issue 2
Past, Present and Future
Personalized Wedding Wine
Favorite Wedding Business "Drivers"
Product of the Month

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"Vision without action is a daydream. Action without vision is a nightmare".
- Unknown

February 2008 | Vol 1 Issue 1
The Hottest Trends for 2008
Industries to Target in 2008 for Event Business
Off to a Great Start in 2008 - 1st Quarter Marketing
10 Great Reasons to Give Gifts
Corporate Product of the Month!

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All great sales people have one thing in common. . . they have discipline. All the best plans in the world will not work if you do not have the discipline
to implement them.

What Do You Want to See?

Send us your ideas for future newsletters and topics and we'll do our best to accommodate your request.

>> Submit Your Ideas and/or Subscribe to our Newsletter

Facebook Connect


"The common denominator for success is work."
- John D. Rockefeller


 
Webinar Series

To register or for more information >> Please visit our Learning Center

Live Webinars in 2013:
  • July 25, 2013 - Secrets of the BEST in the Business
  • September 19, 2013 - Blowing Away the 4th Quarter of the Year. . . What You Must Do NOW!
  • November 21, 2013 - The 2014 Wedding Trends are Here!
To register or for more information >> Please visit The Store

Recorded Webinars:
  • Becoming a Better Sales Person
  • Hosting Your Own and Participating in Bridal Shows for Maximum Results
  • Sneak Peek at the 2013 Weddings Trends and Tips
  • Creating Loyal and Repeat Special Event Clients
  • The State of the Corporate Event Market and the Upcoming Holiday Season
  • The Luxury Bride De-Mystified! | With Guest panelist, Wendy Dahl
  • The Secret to Making Sales Calls Work!
  • Setting the Stage for Personal and Professional Success in the Special Event Industry
  • 2012 Wedding Season Tips & Trends
  • Aligning Yourself with the Best Strategic Partners in the Special Events Industry
  • The Top 5 Ways to Increase Your Event Business in 2011
  • Increasing Your Wedding & Special Events Revenues
  • Building the Perfect 2010 Special Events Marketing Plan
  • Attracting the Destination Wedding Market
  • Strategic Partnerships in the Special Events Industry
  • Increasing Banquet Wine Sales and Wedding Upsells With Guest Panelist Troy Conklin, WineBow Imports
Recorded Webinars:
  • Sneak Peek at the 2013 Weddings Trends and Tips
  • Creating Loyal and Repeat Special Event Clients
  • The State of the Corporate Event Market and the Upcoming Holiday Season
  • The Luxury Bride De-Mystified! | With Guest panelist, Wendy Dahl
  • The Secret to Making Sales Calls Work!
  • Setting the Stage for Personal and Professional Success in the Special Event Industry
  • 2012 Wedding Season Tips & Trends
  • Aligning Yourself with the Best Strategic Partners in the Special Events Industry
  • The Top 5 Ways to Increase Your Event Business in 2011
  • Increasing Your Wedding & Special Events Revenues
  • Building the Perfect 2010 Special Events Marketing Plan
  • Attracting the Destination Wedding Market
  • Strategic Partnerships in the Special Events Industry
  • Increasing Banquet Wine Sales and Wedding Upsells With Guest Panelist Troy Conklin, WineBow Imports
To register or for more information >> Please visit our Learning Center


Wedding Services

Beverly Clark's WeddingLocation.com
Advertise Your Business to Millions of Brides

After 11 years servicing wedding venues exclusively, we are opening WeddingLocation.com to all wedding services. Why? Because our registered brides have asked for it and we always try to say yes to our brides and partners!

To get started today, review our
rate card
; go to weddinglocation.com/vendorpass and follow the easy to use prompts.
Your listing will go live in 2 business days or less!

For national advertising or bulk listings pricing please contact: lynne@weddinglocation.com


Certification Course

All-new, 2012 Beverly Clark Wedding Professional Certification Course

Know the secrets to not only increasing your wedding revenue, but to creating the experiences that will leave your brides in awe!

Pricing:
$599.00 per person

Please inquire about multiple person discounts. For more info & to register, please visit:
>> BeverlyClarkTraining.com

"With more success comes greater problems along with greater ability to solve them."
- Mark Victor Hansen




About Lynne

Lynne LaFond DeLuca
Editor in Chief
Lynne LaFond DeLuca

Lynne is the Sr. Vice President, Business Development and Education for Beverly Clark Hospitality Training. She is a highly regarded speaker in the special events industry and has written for industry publications including Boardroom and Catering magazines. Lynne has trained people around the world in the art of catering industry sales and operations. She has an absolute passion for what she does and for helping the people that she works with in the hospitality industry to perform at their maximum level.

lynne@beverlyclarkenterprises.com

More info on having Lynne as a Guest Speaker at your next industry event or sales meeting, please visit >>
Beverly Clark Hospitality Training

Resources

Beverly Clark's WeddingLocation.com
Beverly's Advertising Resources
Contact a Beverly Clark Representative about advertising on one of our websites. A strong internet marketing presence is a MUST today!

T | 800.933.3434 
E | info@beverlyclarkenterprises.com

Beverly Clark's Elite Wedding Collection

For information on advertising in this newsletter please go to our:
>> Newsletter ad information

Beverly Clark Hospitality Certification Program

Training and Certification
For more information on the online Beverly Clark Hospitality Certification Program as well as live training, seminars and on-property consultation services please visit: BeverlyClarkTraining.com

Connect with Lynne
Lynne's Blog!   Visit Lynne's Twitter   Become a Facebook Fan
BeverlyClarkTraining.com
Credits

Top photo courtesy of Alec & T


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